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Tunturi Oy Ltd develops and markets fitness equipment and bicycles for
active people taking care of their fitness. Tunturi's advanced and
motivating products combine the latest technical innovations with over 80
years of experience.
Tunturi is part of the International Accell Group and located in Turku,
Finland. Up to 90 % of the fitness equipment produced by the company is
exported. The key markets for Tunturi fitness equipment are Great Britain,
Germany, Austria, Switzerland, the Benelux countries and North America.
Tunturi has an extensive distribution network in almost 50 countries.
Tunturi is one of the best known fitness equipment brands in the world. In
Finland, Tunturi is the market leader in both bicycles and fitness
equipment.
Tunturi's strength lies in its strong brand, long traditions and pioneer
status. There is a simple explanation for the company's well -established
reputation: Tunturi has always invested in quality and product development
to supply the market with leading products.
History
1920s
On November 22, 1922, brothers Aarne and Eero Harkke registered a business,
noting "the principal work of the business will comprise bicycle repairs and
other small mechanical repairs" in Turku, Finland. The company also
assembled bicycles from English "High Land" brand components, until in the
late 1920s they started manufacturing these components and decided they
wanted their bikes to have a Finnish name. High Land was translated, and the
name Tunturi came into being. The Tunturi trademark was registered in 1925
and the bike name Tunturi made its public debut in the local newspaper in
1926.
1930s - 1940s
With the business booming, manufacturing was transferred to proper factory
facilities in 1934. Soon the operations were expanded to include the sales
of bikes, as well. In addition to bicycles, the company's range included a
variety of products, such as goods wagons, small transport carts, and horse
race buggies. During the war years from 1939 to 1944, the company also
manufactured bikes for the disabled and pliers for fixing barbed wire
fences.
1950s
Tunturi significantly strengthened its position as the leading bicycle
manufacturer in Finland, and it became again necessary to move the
manufacturing to a larger facility. The first motorcycles were made in 1951,
but they were replaced on the production lines by mopeds in 1956: Tunturi
quickly became market leader as the manufacturer of Finnish mopeds.
1960s
In the 1960s, Tunturi's success was supported by mopeds. As the standard of
living rose rapidly, more and more people switched from a bicycle to a
motorised vehicle. Tunturi's "Pappa" model was a reliable, fast and
easy-to-service speedster suitable for riders of different ages. Its glamour
has grown even recently thanks to clubs set up by aficionados. In the best
year, 15,000 mopeds were made in Turku. In bicycles, a revolutionary bicycle
model "Poni", a multipurpose bike that could be adjusted for users of all
sizes was introduced in the mid-60s.
1970s
In the mid-60s, Tunturi started to develop a product to complement peak
season sales of bicycles and mopeds. After a long period of development and
planning, the first Tunturi fitness cycle emerged, and production and sales
began in 1969. Tunturi patented the simple and accurate effort measuring
system, and Tunturi's basic exercise cycle W1 became an instant classic in
its field. In the 1970s, Tunturi became internationally recognized as a
fitness equipment manufacturer.
1980s
The production of fitness equipment made Tunturi a strongly export-oriented
international company. A new factory only for fitness equipment
manufacturing was opened, and in 1985, the President of Finland granted an
export award for Tunturi.
1990s
The production of mopeds was discontinued in the early 1990s, and Tunturi
concentrated solely on fitness-oriented products, fitness equipment and
bicycles. The name of the company was changed to Tunturi Oy Ltd in 1998.
2000
All operations were concentrated to one plant, the newest bicycle and
fitness equipment factory in the world. In 2003, Tunturi Oy Ltd becomes part
of Accell Group N.V., a Dutch group active in the field of sporting goods.
Mission and values
Tunturi mission
Tunturi develops advanced solutions that inspire active movement and
exercising, improve quality of life and help preserve the environment.
Values support the achievement of goals for business operations. Tunturi
values are a part of our corporate culture and the basis for operations
development.
Tunturi values are:
Customer orientation
Appreciation of others
Responsibility
Regeneration
Man was made to move
The quality and an amount of
exercise you take have a direct effect on your health and well being.
Working out boosts energy levels, improves your general fitness, tones the
body and gives a general feeling of well-being. Since we all have our
individual goals, choice is key. Within Tunturi's wide range of exercise
equipment, you'll find your perfect solution to effective, safe and
motivational exercise.
The benefits of fitness equipment at home
Exercise when it suits you - whatever the weather! Training in your own home
is safe and comfortable, and you think of all the time you'll save. With our
fitness equipment, you'll also get accurate feedback on a wide variety of
measurements during your workout.
Tunturi's quality - the sensible choice
With Tunturi's fitness equipment, you'll be guaranteed to find a unique
combination of high quality, advanced solutions in stylish designs.
High quality
The features on Tunturi's equipment are designed with the user in mind.
Manufactured with care, using the best components available, Tunturi's
equipment combines a durable and safe structure with smooth and silent
operation. You'll find that training on a Tunturi machine is both inspiring
and challenging.
Innovative solutions
Tunturi's innovative solutions are based on more that 80 years of experience
and accumulated expertise. One of the world's leading manufacturers of the
fitness equipment, Tunturi's continuous product development has introduced
innovative features such as the T-Ware™ fitness testing and monitoring
software, a hands free PSC function on treadmills, flexible heart rate
controlled exercise programs, as well as our scaleable training profiles.
Stylish design
Tunturi combine stylish design with functionality. Color and shape are
carefully chosen to make Tunturi fitness equipment look good and complement
your home environment.
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